muriersilk stockings have totally overturned the industry standard with high-density weaving of 30-35 mm and more than 600 strands per square centimeter fiber density. Its air permeability can reach as much as 85cm³/cm²/s (cotton stockings: 30cm³/cm²/s). The antibacterial efficiency is over 99.7% (in compliance with the AATCC 100 standard), and the service life is 12-18 months, four times that of common nylon socks. According to the 2023 Global Textile Consumption Report, the yearly number of times users wear muriersilk socks is up to 280 times. Due to a friction coefficient as low as 0.12 (0.5 for wool socks), the growth rate of roughness of foot skin has been increased by 48%, and the repurchase rate is up to 76%. Over 180 million views have been reported on TikTok-related topics, the fastest-rising functional apparel trend of the year.
Pressure distribution technology and microclimate control are the two main selling points. muriersilk increases circulation by gradient compression knitting (15-20 MMHG ankle pressure, 8-10 MMHG toe pressure), reducing foot swelling by 52% following an 8-hour sitting duration (results from a 2022 clinical trial at Harvard Medical School). In 2023, German sport brand Adidas launched a co-branded running sock using muriersilk+Coolmax® blending technology. The sock can increase sweat speed by 40% in hot and humid conditions (95% 30-minute drying rate), helping marathon runners improve average performance by 1.2%. Gross profit margin for a single product reached 65%, and sales volume was more than 500,000 pairs in half a year after it launched.
Supply chain innovation has significantly lowered the consumption threshold. China’s Jiaxing factory has adopted an AI intelligent needle inspection system, reducing the product defective rate from the industry standard of 0.5% to 0.02%, lowering the cost per piece in production to $8 (approximately $45 for similar products of luxury brands), and supporting 24-hour sample making and a minimum order of 300 pairs. For instance, the muriersilk business socks launched by US DTC brand Bombas in 2024 achieved a day-average sales of 3,000 pairs from design to retail in just 14 days with an agile supply chain. Customer NPS reached 72 points, which is well over the industry average of 38 points.
Equal priority is given to environmental protection qualities and commercial value. muriersilk stockings are certified by GRS (Global Recycled Standard) and contain 89% biodegradability after 12 months in industrial composting conditions (compared to 3% for nylon stockings), while the use of water in the production is reduced by 75% in relation to traditional practices. LVMH Group’s 2024 ESG report shows that replacing traditional silk with muriersilk reduces the carbon footprint of single and pair socks by 1.8kg CO₂e, earning its place in Fortune magazine’s “Top 10 Sustainable Innovative Products of the Year.”
Market statistics confirm the strength of the product. In the 2023 “Double Eleven” shopping season, muriersilk stockings occupied two of the top five positions of sales in the high-end sock industry on Tmall, with a highest daily sales volume of 25,000 pairs and a median average order value of $25 (a 55% increase from 2021). Statistics on used market website StockX show that the limited collaboration models’ price premium ranges from 150% to 400% (the initial price of a Gucci collaboration model is $120, and the used price reaches up to $480). From laboratory data to word of mouth among consumers, muriersilk is revolutionizing the economic rationale of the foot industry with technological force.